EXPERIENTIAL
Dell Technologies World 2023
Inspired by DTW’s themes of innovation and growth, we evolved the visual identity in ways that are complimentary to the solutions we offer our customers, as well as our brand commitment to championing progress. A minimal, sophisticated color palette, subtle textures, and desaturated photography create an elegant, unexpected look with hints of old Vegas.
Using more negative space and scale to signify traversing forward beyond limits, this bold visual style has endless potential to grow and evolve for future events.
