Rugged tablets are tested and ready to work anywhere, under the most extreme conditions. This campaign features Rugged facing some of the world’s toughest jobs. Each scenario pushes Rugged to the extreme, so it’s ready for the everyday–no matter what it looks like.

LATITUDE 7230 RUGGED EXTREME TABLET

Rugged Jobs

Pushed to the Extreme

From filming with the Round Rock Fire Department to Utah’s Honey Bump the bear and Alaska’s avalanche assessors, our in-house production crew was pushed to the extreme, right alongside Rugged. We navigated quick in-forest rewrites and glacial downpours to produce a campaign as adventurous and gritty as a day in the life of Rugged users. The hard work paid off, when this campaign was recognized with two Silver Addys, for Cinematography and Video Editing, at the 2023 American Advertising Awards in Austin.

American Advertising Awards winner logo
Social media slideshow images of a woman looking through binoculars with a Dell Latitude 7230 Rugged laptop worn on her side, a bear growling and holding a Dell Latitude 7230 Rugged laptop, and an overhead view of a Dell Latitiude 7230 Rugged laptop
Social media image of a bear growling and holding a Dell Latitude 7230 Rugged laptop
A social media slideshow of images of a woman looking through binoculars with a Dell Latitude 7230 Rugged laptop worn on her side, a woman holding a Latitude 7230 Rugged laptop in front of her face and a Latitude 7230 Rugged laptop sitting on a rock
Social posts of a man lying on his back on a mountain holding a Latitude 7230 Rugged laptop in one hand, a man mountain climbing, and a man jumping over a river
Social media posts of a Latitude 7230 Rugged laptop with a shoulder strap, active pen, detachable keyboard, rigid tablet handle, and rotating hand strap
Social media posts of a man laying at the top of a mountain, holding a Latitude 7230 Rugged laptop in one hand, tapping the screen with his other hand
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A looping video of a close up of the Latitude 7230 Rugged screen with flames in front and behind it
Social posts of the Latitude 7230 Rugged laptop in a classroom surrounded by students, being held by a female firefighter while a fire blazes behind her and a male firefighter looks on, and in a medical facility sitting on a table
A Latitude 7230 Rugged laptop screen with a fire burning behind it