SUSTAINABILITY

Reconnect Rush

Welcome to Reconnect Rush, the online game from Dell Technologies. In this side-scrolling adventure, you’re Rico the Racoon and you’re stuck in the 8-bit world of old technology. To escape, you must recycle old tech by bringing it to Dell Reconnect at Goodwill. Themes of 8-bit animation run through this fun campaign, making getting rid of technology responsibly into a game, literally.

An 8-bit illustrated racoon wearing a blue jacket and white and blue hat, walking while carrying a black laptop with a recycle symbol rotating behind him.
An 8-bit illustration of a racoon wearing a blue jacket and a white and blue hat carrying computer components as he walks down a path lined with trees.
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A looping video of 8-bit illustrated characters, a male in a wheelchair wearing an orange shirt, a male in a white lab coat, tossing a computer component from hand to han, a raccoon wearing a blue jacket and white and blue hat, holding a black laptop
Looping video of the steps to recycle old electronics, illustrated with an 8-bit raccoon wearing a blue jacket and a white and blue hat.
8-bit animated computer that slowly loses hearts. It gets boxed up and recycled into a new, full health computer.