DELL TECHNOLOGIES CLUB
Interactive Wall at UT Moody Center
As part of our sponsorship of the new UT Moody Center, we collaborated with Gensler architects’ Austin DXD team to create this impressive 10’ high, 66’ long interactive LED video wall. Located outside of the Dell Technologies Club, visitors to The Moody Center can playfully interact with it or simply admire the full spectrum of moving patterns.
At the 2023 American Advertising Awards in Austin, this experiential piece was recognized with two Bronze Addys.
TOTAL PIXELS
580,608
RESOLUTION
288 x 2,016
SQUARE FEET
625
“These cameras were used to detect the movements of people in front of the display, enabling Gensler’s team to develop a variety of gesturally interactive animations that help activate the space and engage visitors.”
-Jeff Grantz, Director of Creative Technologies at DCL
